02 / CREATE
Question: How can I design a brand with a clear purpose, a vivid identity and a compelling value proposition that will turn my audience into loyal, loving customers?
brand development, & principles
Some people wonder what’s so important about a brand. We can’t all be Apple, Tesla or Nike, right?
But here’s the thing: your brand is not just a logo. A well-defined brand brings your business to life. It makes it human. A good brand gets you and you get it. It makes you care for it, speak up for it and join its tribe.
Ready for transformation? It’s your turn.
Create your brand soul by defining your values, vision and purpose.
Develop the brand mind with personality, messaging and voice.
Design the brand body with a logo, typography, colour and artwork.
Bring it life with brand guidelines, templates and team processes.
BRING YOUR BRAND TO LIFE
This is the transformation process. The part where you get to reinvent your brand from the inside out.
For the marketer-creative, this is one of the most exciting phases. It’s about melding marketing insights with graphic design, developing deeper purposes and telling stories. It’s bolts of lightning, Frankenstein’s lab and divine birth.
But not everyone gets it.
Some people wonder what’s so important about a brand. If the product is good, what does the logo matter? We can’t all be Apple, Tesla or Nike, right?
But here’s the thing: your brand is not just a logo. It goes far deeper than that. A well-defined brand brings life to your business. It makes it human. It’s the difference between talking to your friends and talking to Siri.
A good brand gets you and you get it. It makes you care for it, speak up for it and join its tribe. To do so – like a real person – it needs to be consistent.
If you’re a social enterprise in Yorkshire, you can claim free support with your brand development.