03 / PLAN

Question: How do I use my insights to develop a highly ambitious marketing plan while putting the necessary structure, strategy and resources in place to make it a reality.

Marketing strategy & resources

Planning—this is where marketing comes into its own. Where strategy meets instinct, science meets seduction.

It’s an agile world where those with their fingers on the pulse run circles around those who forget to look around; where risk-takers are more reassuring than the risk-averse.

Make 1 + 1 = 11. It’s your turn. 


Use your research insights to create SMART objectives.

Build your team, assemble your resources and work out the workflow.

Choose your weapons. From digital platforms to traditional channels.

Engage with media, ambassadors and influencers to extend your reach.